A verbal product placement is literally a verbal mention of your brand embedded into the script. This type of product placement increases brand awareness of your product and helps make the product or service “relatable” to the market.
The visual type of product placement is fantastic because it really helps increase brand awareness of your product or service. Visually seeing a product is an effective way to capture attention and even get customers to look up your brand.
The usage type of product placement is when an character within a scene actually interacts with your product(or service) using it and/or demonstrating it
Signage placement has been used for centuries and most currently is known as Retroactive product placement. Digital technology including AI is used to “add” the sign after(post) production.
Surprising Reasons Why Brands Do Product Placement
The reach of films or music video is no longer just specific to India, it now is watched in every corner of the globe.
Recent survey showed that 80% of consumer respondents favor product placement and see it as a form of ‘organic’ marketing.
Entertainment marketing works to boost sales. Not only does product placement work to increase sales from viewers, as well as from those who become familiar with the brand on set!
Being in a scene with a celebrity creates a perceived celebrity endorsement and stardom on the brand that truly is...just priceless.
Consumer recognition that the brand is ‘legit and approved’ by a source they feel is credible.
Instead of seeing a brand in same-old traditional advertising commercial spots, print ads or pre-roll videos, Product Placement allows brands a new platform to be seen on